Allu Aravind's Strategies Worked For 'Aha'

In today's trend of the digital world, Telugu OTT platform Aha has emerged as a big competitor for top streaming giants like Amazon Prime and Netflix. Despite the initial setbacks, Aha has received huge subscriptions this lockdown season.

When the theatre business is drastically dropped,  'Aha' has emerged as a great medium of entertainment for Telugu movie lovers. However, what Allu Aravind did for this was no less.

Initially, the makers of the app invested crores of rupees to make original content to attract more viewers and subscriptions. Not only the business, but employment has also increased. Artists who were unemployed in the industry during the pandemic are commended for making it a better livelihood basis for technicians.

In the beginning, everyone doubted the success of Aha. But in order to succeed, Aravind came up with various strategies. As per the sources, now the digital platform is going on the path of profit.

It is not an exaggeration to say that the content of the new movies taken by Aha during the lockdown was not taken by any other OTT platform of content. On the other hand, Allu Arjun is looming with perfect planning for the big screen. Akhil Akkineni's Most Eligible Bachelor, Karthikeya's Chavu Kaburu Challaga and Nikhil's 18 Pages are being made on GA2 Pictures under the leadership of Allu Aravind.
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