Babu has been opting for Non-Theatrical Rights in the recent years. As per the initial estimates, Prince was supposed to receive anywhere around Rs 50 Crore for 'Sarileru Neekevvaru'. Latest developments indicate that estimates has gone wrong.
Pre-Release Business of 'Sarileru Neekevvaru' isn't on par with 'Maharshi'. Hindi Dubbing Rights were procured for Rs 7 crore less than the estimates. Even the prices of other Non-Theatrical Rights weren't exceptional. Which means Mahesh will have to feel content with a pay package that's close to Rs 40 crore.