So, the budget recovery as become a talking point for the trade pundits. Many thought that the pre-release estimations are not upto the level of the budget.
Now, we hear that with deals from Dubai based distributor for Overseas markets, deal with T-Series in North India and deals in Kerala and Tamil Nadu have recovered close to 280 crores already.
OTT platform digital streaming rights, audio streaming rights for Tamil and Malayalam songs on different platforms have covered Rs. 40 crores for the film, it seems.
So, a total of 320 crores was recovered already and they have stakes in different distributors and they are planning for own distribution in few areas too.
But UV Creations still are facing 30 crores deficit say trade pundits and that is to be recovered as Satellite rights and auxillary rights it seems.
T-Series has digital streaming rights for songs and song videos in Hindi, Telugu on YouTube but they don't have streaming rights for complete movie streaming.
We heard that Amazon Prime paid a big deal for those rights. In any case, Prabhas market is close to 300 crores comfortably say trade pundits after looking at Saaho pre-release business.
The other 30 crores will also be recovered soon, estimate trade sources and totally, movie is in safe zone prior to theatrical release say the sources. Only UV Creations can say how much of it, is true!