Small and medium films are finding it the best way to recover their money and Amazon Prime brought some interesting films in various languages to stream them online. As a part of that, Tamil film 'Ponmagal Vandal' starring Jyothika in the lead was released recently.
But these direct releases are not getting good reception and desired results. Two months back, a film called 'Amrutharaman' got released on OTT directly and ended up as a failure with poor reviews. That was Telugu's first OTT release. Even Jyothika's film is getting an average response from the critics which is affecting its viewership. A recently released Nawazuddin Siddiqui's film in Hindi too got bad talk.
If this goes on for a few more films, the OTT platforms may think twice before buying films for such fancy rates. Hope the films releasing from now on get good reception and better views.