How TDP Social Engineering Failed In 2019 Elections?

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It has now emerged that the Chandrababu Naidu-led TDP's social engineering fell flat and this led to reverse or counter social engineering against it. This has accounted for the TDP's downfall in the 2019 election. While the TDP tried to wean away various sections of the society using a slew of welfare schemes, they proved counter-productive.

A CSDS-Lok Niti Study has shown that while Reddy and other upper castes have completely polarised themselves under the YSRCP umbrella, the TDP lost at least 40 per cent of the support from Kammas, traditionally believed to be TDP's strongest backers. To add to its woes, the Kapu vote, which was equally shared among the TDP and the YSRCP in 2014, has left the TDP. At least a half of the pro-TDP Kapus have voted for the Jana Sena, while the Kapu vote bank of the YSRCP remained largely in tact. Similaly, Dalits, Christians and minorities moved away from the TDP and have gone for the YSRCP. Due to this, the TDP lost the elections despite its welfare schemes. Despite schemes like pensions for the unemployed, Rythu Bandhu, Pasupu Kumkuma etc, a significant chunk of the beneficiaries have voted for the YSRCP.

According to CSDS-Lok Niti survey,64 per cent of the Reddys voted for the YSRCP in 2014.The TDP could get 30 per cent. This time, 80 per cent of the Reddys voted for the YSRCP while the Reddy vote share of the TDP was a mere 7 per cent. This indicates a complete polarisation in favour of the YSRCP. The Kamma vote support to the TDP was 70 per cent in 2014, while in 2019, it was a mere 64 per cent. The direct beneficiary was the YSRCP, whose Kamma vote share increased from 13 per cent in 2014 to 34 per cent in 2019. The YSRCP has also increased its vote share among the BCs, considered the staunchest supporters of the TDP.
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