Currently, he is promoting his maiden production venture 'Meeku Matrame Cheptha' in every way possible. As his film is releasing today, he turned himself as a ticket vendor and sold tickets to the movie lovers at Imax in Hyderabad. Seeing Vijay in the ticket counter surprised everyone and people were excited to get tickets from their favorite hero. There was a lot of rush at the theatre as fans came in lots to see their hero. Vijay gave free popcorn to whoever brought the tickets for his film.
'Meeku Matrame Cheptha' has Tharun Bhascker, Abhinav Gomatham and others playing key roles. The film opened to a decent response from the audience and critics alike. Looks like Vijay scored his first hit as a producer.