He has good fan following among the Telugu film lovers, especially youngsters and he is loved by Tamil city youth, some of Hindi film enthusiasts.
He is looking to consolidate this Tamil recognition and Hindi recognition as a market in both languages and we have reported about his plans, extensively.
The actor ventured into apparel business with Rowdy clothing line and always tries to use the special occasions to somehow build on his recognition among the fans with Devarasanta, free ice cream initiatives.
Now, the actor is looking to construct a multiplex in association with Asian Cinemas in Mahabubnagar, his home town. He is following AMB, AAA - Mahesh Babu, Allu Arjun example with AVD multiplex in Mahabubnagar, it seems. The screens could be inaugurated in Summer, 2020.