The film's lead pair, Nithiin and Rashmika have already started giving interviews to media and the pre-release event is going to be held on 17th February. Apparently, Venky Kudumula will be inviting his guru Trivikram Srinivas as the chief guest for the event as per sources, Venky worked as an assistant director under Trivikram before making his directorial debut. Trivikram also launched the teaser of 'Chalo' previously. So, the director and Nithiin are hoping that Trivikram would act as a lucky charm for their film. Trivikram recently scored a massive blockbuster with 'Ala Vaikunthapuramlo' and is waiting for NTR now.
'Bheeshma' is produced under Sithara Entertainments banner and Mahati Swara Sagar composed the music for this film. Three songs were released till now and all of them got good response.