Ever since the title has been revealed, speculations have started on the plot of the film. Recently, the film's first look poster has been released and it featured Allu Arjun sitting on a wooden stool and getting his cigarette lighted. An expensive car and building can also be seen in the background. This contrasting background and foreground created even more curiosity in the film.
The title logo features a building and in the first glimpse, Allu Arjun is seen as a middle-class person. Going by all these hints, it looks like Allu Arjun's character is of a middle-class person who sets the things right in a wealthy family. On the whole, we have to wait till Sankranthi to know the exact reason behind naming the film as Ala...Vaikunthapuram Lo.