For the first time, the film was given 75-80% theatres across the Telugu states. For example, if a town has four theatres, at least three theatres are allotted to 'Sarileru Neekevvaru'. When asked about this grand release, the film's producer Anil Sunkara reportedly told off the record that they are planning to break the non-Baahubali records and create a new record in the name of 'Sarileru Neekevvaru'.
Sankranti is termed as the biggest season for films and Mahesh Babu's film releasing at this time is sure to create euphoria. His film definitely has the potential to break non-Baahubali records. Let us see if they reach their or not.