Grapevine in the Industry is that Ram Charan suggested Jr NTR to start producing films which are close to his heart. For the first time ever, Tarak began considering production because of his dear friend.
NTR's focus is only on acting right from the beginning of his career. Its been almost 20 years since his debut has happened and there is nothing he could lose by trying something different. Out of his love for his Father Harikrishna and Young Son Bhargav Ram, The new establishment might be named as Bhargav Hari Banner.
Whether if NTR would produce films starring only him in lead role or those featuring other heroes is a million dollar question for now. Let's wait for the official announcement..!