With the changing times, the satellite and digital rights are being sold by the filmmakers much ahead of the film's release or during the film's beginning. In the same manner, the Telugu TV channels approached the makers of 'iSmart Shankar' but much to their shock, the makers quoted 10 crores for the satellite rights alone.
As a matter of fact, Ram and Puri's movies lack market and 10 crores is a huge bet. But, the makers are in no mood of compromise. Surprisingly, even before the completion of the film, the makers registered a title for the second part of the film. Looking at the way the film unit is taking things forward, the people around them are completely clueless of the end come.
All in all, it is certainly an 'iSmart' shock for the Telugu TV channels from Puri and Ram.