Both of them announced their arrival on 12th January and it shocked and worried many people. Releasing on the same day will affect their collections and which ultimately results in losses. Earlier, there was news that the producers had a meeting and decided to prepone Mahesh Babu's film to 11th January.
Many considered this as true and believed that there would be no competition but trusted sources from the inside say that no such agreement has been made. They are saying that both 'Sarileru Neekevvaru' and 'Ala Vaikunthapuramlo' are releasing on the same day and are locking horns with each other. We need to see how the makers of both the films respond to this.