This happened for 'Maharshi'. Barring the farming episodes in the second half, the film was not that great but it ran successfully thanks to the summer season. It repeated again for 'Sarileru Neekevvaru' too. The second half was a letdown and the train episode wasn't entertaining enough. The silly climax was a disappointment.
But people around Mahesh are hiding the facts just to make the superstar happy. In fact, 'Sarileru Neekevvaru' stood second in the Sankranti race. If not for the festive season, the film would have ended up getting very less returns. Let us hope his upcoming directors don't do this mistake and give Mahesh a 'Srimanthudu' range success.