They market the film well, as none of their films failed to gain pre-release business. They have good strategy in finding dates to release and even when they postpone or prepone a film, they look for the best possible date available.
But when it comes to promotions, they just don't work that much hard like how other productions are doing. This is what fans feel about them whenever they announce a movie.
This reputation started with Agnyathavasi and now, Allu Arjun fans also joined the bandwagon of insulting the production house on social media.
Different directors have different approach. Trivikram Srinivas likes to work in isolation and calm atmosphere more than in crowded and messy ways.
He is a person who loves to complete things at his own pace and then present them rather than compete and rush. But market demands a mix of quality and pace.
Sarileru Neekkavvaru team understood this and Anil Ravipudi is not leaving a stone unturned in keeping fans busy. He is okay to reveal first look of his star hero 6 months before release. And he even made social media buzz with Vijayashanti, Sangeetha joining the shoot.
Nani's team also used this trend to reveal first blur look of his character in "V". Both being Dil Raju movies and the social media team of the production house seems to have taken the route of reveal yet conceal approach in promotions.
You reveal a BTS photo but not the actual action image. You give a blurred or inconsequential photo from the shoot rather than giving nothing out.
Sye Raa team took same approach with Amitabh Bachchan's character. This seems to have put pressure on Trivikram and his team along with Allu Arjun and team.
They too started this reveal and conceal promoting strategy but they are still going for more conceal than reveal. This is making the fans restless. Still, they are going at their own pace and on 15th August, #AA19 title will be unveiled. Let's see how will they up their game in coming months.