How will Allu Arjun counter Mahesh's Mass aggression?

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The battle for Sankranthi crown between Mahesh Babu and Allu Arjun with a mass family entertainer and class family entertainer, respectively is on. Sarileru Neekevvaru by Mahesh is looking like a welcome change from the actor's previous films.

Ala Vaikuntapurramuloo is creating wonders with audio as Samajavaragamana and Ramuloo Ramulaa are driving much of the traffic towards the film.

But when it comes to teaser, Mahesh team has drawn the first blood and it clocked more than 20 Million views in 40 hours. Which means the teaser is going to build strong buzz for the film.

If 20 Million viewers watch the film, then Sarileru Neekevvaru will definitely come close to beating Baahubali-2 records in Telugu Cinema.

Samajavaragamana got One Million likes, most for any Telugu song ever and the team is ecstatic. Both have dropped "Record Breaking" posters to celebrate the feat and show off their strength.

While these views on YouTube are just indicators of popularity of a film, they definitely don't translate into collections as such. But the makers are concentrating more on them and looking to spend lakhs, crores to achieve "records", say sources.

This is an unhealthy competition but the big hero films releasing with a day gap for Sankranthi season means the war is on and even though a much better and bigger strategy is must to get audiences to theatres, the circus of views and records will continue at least for one week after the release of both the films.

Let's brace ourselves for a long ride. Over to you Ala Vaikuntapurramuloo team to punch back with your teaser and as Allu Arjun is known as social media sensation in Telugu, we expect his teaser to at least hit 15 Million views in same time. Game on!
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