Replying to that, director Maruti posted pictures of Sai Dharam holding Raashi and asked why he is touching her now. The 'Supreme' hero was quick to come with a witty reply. He said that he did because the director told him to do so.
This funny banter on Twitter grabbed the attention of many. People too started getting involved in this conversation and had fun. Ironically, the whole thing revolved around Raashi Khanna and the actress didn't tweet anything. Despite that, the hero and director indirectly promoted their film, 'Prathi Roju Pandage'. It went into the public subtly and one can say that this is a very clever strategy.