Right from the beginning, sources say that ego clash between the heroes is the main reason behind this competition. According to recent reports, some say that producer and distributor Dil Raju is also the main reason for this. When the agreement was made, Raju, as a distributor agreed in giving the same number of theatres to both the films. But he is the co-producer of 'Sarileru Neekevvaru' and also the producer of Mahesh's next film. So, Raju giving extra shows to Mahesh's film resulted in problems with Allu camp as per insiders.
Now with 'Ala Vaikunthapuramlo' planning to come on 10th January, Dil Raju is reportedly refusing to give theatres to Bunny's film. As he has his own share of theatres across the Telugu states, he is not worried about the theatres in Allu Aravind's hand. If this is true, both Dil Raju and Aravind will show no interest in backing out of the fight and we have to see how they come with a solution which is in the best interests of both parties.