Insider sources site that M K Stalin, President of DMK party has expressed his interest in seeking the help of Prashant Kishore, head of Indian Political Action Committee(I-PAC). He has earlier successfully handled the election campaigns of Narendra Modi, Nitish Kumar and Amarinder Singh and Y.S. Jagan Mohan Reddy.
The 2021 Assembly elections is a do or die situation for the DMK party as the party has not won the elections after 2011. So the party is looking for all the possible ways to attain power.
The DMK might face tough competition from newcomers, Kamal Hassan and Rajinikanth.AIADMK is also a potential threat to the party which has lost a great leader with the demise of former CM Jayalalitha.
â€œIt is in this backdrop, the party leadership has decided to approach a strategist for the success formula. Prashant Kishor has a reputation of making it work for politicians and the leadership feels he could further help the party which is already in the reckoning for the 2021 elections,â€ a close circle of DMK source.