The film's producer Anil Sunkara wrote a letter to CM Jagan Mohan Reddy asking for permission to have extra shows. Answering to his request, the government granted permission for two extra shows every day from 11th to 17th January. This means, 'Sarileru Neekevvaru' will have six shows daily for the first week. The theatres and fans are getting ready for this commercial entertainer.
'Sarileru Neekevvaru' has Mahesh Babu and Rashmika in the lead. Vijayshanti is playing a crucial role in this flick directed by Anil Ravipudi.