They hired Shah Rukh Khan, Aryan Khan, Nani in Telugu, Rana for Thanos in Telugu, Asrani, Siddharth in Tamil, Jagapathi Babu in Telugu, Vijay Sethupathi in Tamil, Brahmanandam, Ali and many known names for their flagship films like Avengers Infinity War, Avengers Endgame, The Lion King in recent times.
This move worked for them with The Lion King film as Hindi version out grossed English and other language versions, while Telugu and Tamil, also collected well enough.
Now, they have decided to extend this strategy to Frozen franchise as well. They hired real-life cousin sisters, Priyanka Chopra and Parineeti Chopra as Elsa & Anna in the Hindi version of Animated sequel.
Priyanka and Parineeti shared the following message as an announcement and confirmation of their involvement on social media.
"Mimi and Tisha are now Elsa and Anna! The #ChopraSisters are finally coming together for Disney's Frozen 2. Can't wait for you guys to see us... I mean HEAR us bring these amazing, strong characters to life in Hindi. Frozen 2 in theatres on November 22, 2019. #frozensisters".
The movie is releasing on 22nd November 2019 all over the world. First Frozen movie earned more 1.5 Billion USD worldwide and the song, "Let it Go" from the film became an anthem around the world, when the movie was at its peak form at the box office.