Unlike our heroes, they follow a pattern. They first aim at establishing a market in other states down South. They slowly make themselves a famous star across all the South Indian languages. Actors like Surya, Rajnikanth, Vijay, Karthi and others didn't attempt Bollywood films directly but created a huge market for themselves here. This makes their films safe and secure. Then, they focus on going to other territories like Japan and others.
On the contrary, our heroes are trying to woo North Indians and are going for heavy budgets. As the content is not strong and universal, they are going unnoticed and resulting in losses for the buyers. Films like 'Sye Raa' and 'Saaho' stand as the best examples. Also, its high time Tollywood needs to stop comparing every big-budget flick to 'Baahubali' because not everyone can be Rajamouli.